nlarman

Find something that people care about and position your brand around it. Hosting an event is a great way to do this as it gives potential customers the opportunity to meet your brand on a more personal level.  An increasing number of consumers like to actually experience brands, not just read about them online or get spammed by their ads. So much so that 89% of companies compete primarily on the basis of customer experience, versus only 36% in 2010. However, when giving different pricing options, it’s important that you provide details about the value that the customer gets for the pricing difference. There are other similar upselling examples littered all over the web. What is a scope document in project management? The project scope document, often called a statement of work (SOW), records all these features, functions, and requirements that stakeholders expect from the project. It's the part of the project plan that outlines what work must be done for the proje